Disgruntled Consumerism

words by Ann Bartow posted August 21, 2005 - 7:35am

My very first computer, purchased in the mid 1980s, was an Apple IIC, but then I switched to PCs and the gothic torments of Windows. The day before yesterday, I bought an Apple iBook, and in some respects it was far easier to set up than the Zeos, Gateway and Dell desktops and Compaq laptop (total lemon!) that have filled the years between Apples. However, I clearly have become Windows 'path dependent'? and it is taking a little while to figure out how to do things on an Apple. For example, I spent a good twenty minutes (actually it was an *awful* twenty minutes) downloading Mozilla Firefox and trying to change the privacy preferences, because I prefer to have a few illusory shreds of privacy. Without having 'Internet Options'? as an, um, option under 'Tools,'? I was at a loss as to how to access the box that would facilitate this, and all the Mozilla help function did was show me a picture of the box, so I would know what it looked like in the seemingly unlikely event I was ever to stumble across the actual operative function. I tried all sorts of increasingly silly and/or complicated ways to access it, and then finally I asked myself: Could the Mac manner of doing things possibly be stupider or more counter intuitive than the Windows way? Took a deep breath, assumed the unfamiliar posture of a rational actor, years of Windows have sorely depleted my stores of common sense, clicked the word Firefox in the tool bar and found what I needed under 'Preferences.'? Doh.

So far I m pleased with my Apple iBook s performance but the actual process of purchasing it was a bit annoying, hence the title of this entry. The smartest thing I did was to research my options thoroughly beforehand at the Apple store online. I m not including a link because then you ll think I blog on commission, plus they owe me $100 which you will note if you are bored enough to keep reading, has me seriously miffed. Among other things I learned online was that my faculty status entitled me to an 'educational'? discount on the laptop, which worked out to be about $50 and was not something I would have figured out at the store. Also Apple is running two promotions, one that will get you a free iPod mini if you buy a qualifying computer, the other providing $100 towards a printer if you buy it from them contemporaneously with a computer. I went for the printer, only to find out that hundred dollars is not taken off the purchase price, but rather comes in the wretched form of a rebate, more on that in a second.

The Apple store was crowded with customers and also people looking to check their e-mail for free. I know this because I did exactly that at an Apple Store in downtown Chicago last year. In my own defense the business center at the hotel where I was staying was closed on Sundays, which is what drove me to scam the free Internet time the first time, the follow-ups being sort of gratuitous and inexcusable. Why hadn t I brought my Compaq laptop along for the trip, you might wonder. Well, among other problems it doesn t respond well to travel, portability apparently not being an attribute of the Compaq laptop model I stupidly selected. Jostling tends to make it fail to recognize its own power source. It also gets temperamental about acknowledging its own Ethernet card (sometimes yes, sometimes no) so I bought an external Ethernet card as back-up. It s response to this was total melt down, requiring yet another reinstallation of Windows, requiring yet another call to Microsoft requesting codes that will enable me to reinstall software like Word and Powerpoint. Yes I have uploaded them more times than my license authorizes, thanks for asking, but always on the same loser Compaq laptop, which is surely evident from my data trail, leave it to Microsoft to make the process of keeping it alive and useful even more complicated and irritating than Windows alone manages. Anyway, all these people in the Apple store were checking their e-mail at the demonstration computers and one woman carelessly left her e-mail inbox open when she departed, which I briefly considered e-mailing her friends about using her own e-mail account.

I had a very nice Apple salesperson named Emily. I sought her out because I ve been patronized and insulted by too many men who think they have to dumb down technological information for me, and she was great, except for the part where she assured me that my printer came with a cable to connect to my iBook. It didn t, and buying the cheapest one I could find required a trip to an office supply store during the forehead puckering horrors of back to school shopping, plus $25 I could otherwise have put towards an ink cartridge. Two ink cartridges, one black and the other color, cost twice as much as the printer itself did, after rebate. Do they make that ink out of ground up caviar and diamonds? The printer can also scan and copy and it assures me with a greenish glow that it is 'Ready'? to mainline more pricey ink even as I type. Anyone know a way to refill the cartridges with freebie pens and mashed crayons? I ve got drawers of those. The ink cartridges, I m thinking, should be stored in a safe.

So back at the Apple store: Once I had my order finalized (iBook, printer, external hard drive for extra memory, and an extended warranty for which Apple can thank my Compaq laptop for convincing me is a wise investment) the wait to check out was so long Mother Theresa would have been cursing (as well as proselytizing and soliciting money for Calcutta House no doubt). This plus having to be present in a shopping mall generally was a severe downside of not buying everything online, but I did learn a lot from Emily plus she helped me shlepp everything to my car, after I turned down her kind offer to completely set up my laptop for me, because I wanted to learn as much as I could about the iBook from working through the process of configuring it myself, which turned out to be easy, plus the risk that Emily was a secret hardcore snuff porn aficionado. She seemed wholesome enough, but book, cover, right?

Now about that $100 printer rebate: It requires a form that I had to find online because the evil Apple Cash register person (not Emily) did not provide me with one even after I asked her to do so twice, her previous customer service position having been at the Department of Motor Vehicles. The rebate form demands a copy of the sales receipt, and the 'UPC codes'? cut from the heavy duty boxes that the iBook and printer came in. After I mail this stuff to somewhere in Indiana (cornfield? prison?) I have to wait eight weeks for the rebate check, which I will only receive if I followed the arcane, tiny-fonted directives correctly, and I mail everything in within 30 days of purchase. Note that I am only permitted four weeks to complete the forms but Apple allows themselves eight weeks to fill out the check, which they already know will be for $100 since they were the ones who devised the insidious rebate promotion. Here is what I want to know: Why couldn t Apple just have taken $100 off my purchase price? Why make me find and fill out a form that demands the model and serial numbers off the printer and computer UPC codes, and then make me include the box-cut UPC codes themselves? And why must I disengage them whole and intact from the boxes? I didn t have any scissors up to that job, so I had to resort to a knife that enjoyed cutting through cardboard so much it kept on going into my finger, yeeeouch. I hope that blood splatters don t disqualify the UPC codes. Apple knows full well I bought an iBook and qualifying printer at their store, for which they made dang sure they got their money on the spot, no forms, UPC codes or eight week delay for them. Apple management obviously assume that if they make it complicated enough to get the rebate, not everyone will apply for it, and for this Apple is rather rotten.

Cross posted at Sivacracy.net.


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media girl's picture
Comment by media girl posted August 21, 2005 - 2:20pm

I love my Macs for their simplicity, and OSX for its stability and general resistance to the worm-of-the-week club. But their hardware sucks big time. I have a PowerBook that died before it was 2.5 years old. I have an iMac now that was on its 4th fan assembly within 4 months. (Apple did me right and gave me some software for all the hassle.)

I mistrust Apple for their corpato-fascist attitude towards new media. The fact that you cannot offload from an iPod without a hack is something I find especially offensive.

As for buying a Mac, I say buy it online, from Apple. Every time I've called for support, they've asked where I bought the Mac. If I had bought it at a store, I'd have had to take the Mac to that store. As it was, I was covered for seemingly more on-line support and more on-site options.


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Comment by Ann Bartow posted August 21, 2005 - 4:26pm

I appreciate your input, and agree with most of what you say, but do feel the need to point out that copyright law sort of forces Apple to configue the iPod so that it can't easily be made to upload. If it could, Apple would be accused of contributory copyright infringement (see e.g. the Supreme Court's ruling in Grokster, most recently) and the iPods could be forced off the market altogether by the recording industry. Apple is trying to stay within the Diamond Rio court decision, you can learn more here, which I can't fault the company for.

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bayprairie's picture
Comment by bayprairie posted August 22, 2005 - 12:19am

i've had good luck with the mac hardware and have owned or supported quite a few of them. most of the problems i've had involved drive failure. the ibook i'm using now, similar to yours-one generation earlier, had the drive fail but yours will be a different model number (60 gig toshiba i bet). i would recommend burning your document folder to cd every few weeks, or better yet get DAV for the files you make at the school, if the IT people can do DAV for you. i did the backup thing and the failure was no big deal.

my biggest problems with the apple laptops, believe it or not, has been the AC adapater and the hinge between the body and the screen. on the old ibook i have, the dreamsickle colored toilet seat, i suppose i bought three AC adapters over about a four year period. this one is a different design but i'm still very suspicious and have already priced a new one! haha. the older powerbooks were horrible about hinge cracks between body and screen but hinge problems are ancient history now im guessing, at least since they went snow white and/or metal.

you were wise to get the agreement, IMHO. i always do too. the way apple works is often a 3rd party contractor will service the machine. i've had them do that onsite (laptops are mail-in, or drop off at apple store, fast 3 day turn) and from talking to the repairpeople I got the impression if i opened a mac up and poured coke inside they'd still honor the agreement. its like butter. 3 years. do not hesitate to call for any reason, even a stuck key.

the rebate program im familar with, too. its simply a gauntlet, no ifs ands or buts. i got this machine last year when they offered the "back to school" rebate on the ipod so i went through rebate too. i'm convinced they've set it up the way they have because they get a pretty good denial rate on people who are late or didn't provide everything needed and thats why they dont take it off your price up front. i bet 25% of purchasers are late or fail to meet the conditions and they deny the rebate. you read the way its written. its written with deniability in mind.

the other downside is steve jobs wants 100 bucks from you a year. every year ready or not here comes a new system upgrade with a new ilife suite and all kinds of kewl stuff you'll just have to have. apple is sharklike on their trying to push you to upgrade. a new customer is a value to them but a year old one is history unless you pay the yearly fee. nice machines though. think linux with a mac interface. how bad can that be?

if you want to cut the curve (doesn't sound like you do though) and pay for training, if you have broadband just sign up for Lynda dot com. It's a 25 dollar fee for one month access to quicktime training movies and they're way better than most of the competitors and geared to mac. Mostly she focuses on publishing software but i've taken the OSX tutorials and they're worth it. It's a thoughful site too, you can not only sign up online, you can also quit the service online too, so no recurring charges if you want them stopped. As an aside Lynda is sort of a minor celebrety. A long time ago she made her name by devising the 256 color browser-safe palate. I like her a lot, way better than I like Jobs! haha...


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ol cranky's picture
Comment by ol cranky posted August 22, 2005 - 3:02pm

Ann:

I feel for you. I remember in grad school, we kept the one PC we had in the corner and stayed away from the dreaded thing unless we really needed to use it (we bought it because our sequencing software was only PC compatible). When I started working at the hospital, everything was PC - I had anxiety attacks anytime I need to go near a computer. I eventually got used to DOS, sneared at windows (which I had no choice but to use) and settled in to a PC life. A couple of years ago, I decided to get an iBook for home use (still use PCs at work). I hate the darn thing and don't think I'll ever get used to it - apparently you can't always go home again.

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We need to make a world in which fewer children are born, and in which we take better care of them - George Wald


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Comment by boudicca posted August 22, 2005 - 4:19pm

The powerbooks in metal are not better - my daughters b/f (who is living with us) has an original G4 titanium; as I type he is behind me, making new hinges for it from a sheet of thin steel as they keep failing. He can't afford to buy replacement ones and fortunately he is very good at fixing - however, it is very frustrating and disheartening for him. (if anyone has a dead powerbook to donate for the carcass...)

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Comment by Hand out and down posted February 23, 2006 - 4:01pm

I worked in a CD/DVD store that was big on rebated. The district manager said the rate at which they were honored hovered between 17 and 21%. Poeple didn't send in time, didn't send all the stuff, and didn't nag to get the money, so it was a great advertising tool with a small cost. Apple and the like offer bigger rebates, but they probably have a similar return rate.

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